Tuesday, October 20, 2009

How do I rank high on the search engines?

Potential Clients ask me 'How do I rank #1 on Google?'

Most 'SEO companies/individuals' may feel the same way that I do. How do you answer a question so general with answers based on so many variables?

That is like asking a friend, who is a mechanic, "How do I change the oil in my car?" It is something that requires a lot of detailed explanation. However, I have come up with a very basic analogy of what is needed to gain ranking.
(I will get into further details on future posts)

So, there are 3 basic areas:
1) Content
2) Meta Data
3) Link Popularity

[Before I go any further I would like to note that no one can guarantee a # 1 spot on Google. They have a large algorithm used to determine your placement, and no one really knows the exact formula; they can only speculate. However, experienced SEO companies have a general idea of what works well enough to move high.]

I relate Search Engine Placement to applying to Universities.
There are no guarantees that you will be accepted.

Content - Content is king. This is like the essay part of your application. In your own words, you are providing them information about who you are. It should be original, authoritative, and show quality.

As with your application, your site should not:
- Have duplicate content
- Copyright
- Be 'stealthy' with your writing. Write honestly, not what you think they 'want to hear.'

Meta Data - This is code written on your site, which can be related to your grades, extracurricular activities, etc.

Link Popularity - When someone puts a link on their website that points to yours, that is a back link. It is similar to getting a reference on your application to the university; the more references, the better. Also, the source of the reference matters.

Those three things are the basic building blocks to successful organic/natural marketing campaign. Some SEO specialist debate that Content is all you want to focus on. Others are convinced that link popularity is the answer.

Bottom line: you need all three.

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